A brand has value when it is recognizable, when it differentiates, and when it leads to revenue. It should reflect the core of an organization’s values and project a cognitive image reflective of those values. Successful brands will resonate with their target community leading to greater equity in the organization and in the brand itself. The Intersect Insight team has supported

Brand strategies for:
• Recognition
• Differentiation
• Implementation across platforms
• Adaptation to targeted demographics

organizations to leverage their brands using strategic methodologies of implementation adapted to target demographics using conventional and social media platforms. Our team has the experience to create assessment-based brand strategies that add value to the brand and to the organization.